Affiliate marketing, with newsrooms that drive sales.
TO BE COMPLETED — Price comparison, buying guides, deals: our readers come to us to make up their minds. Place your offers where purchase intent is at its strongest.
The €30M figure is the revenue generated for our partners, not Humanoid's own revenue.
It all happens before the click.
Our media step in when readers are actively looking for an answer. Our content moves them forward: understanding, comparing, choosing, finding the right offer, taking action. The value of our traffic comes from everything that happened before the click.
- 1editorial expertise
- 2useful content
- 3trust
- 4intent
- 5qualified click
- 6conversion
- 7revenue
- Which product should I choose?
- Which model suits my needs and my budget?
- Which service should I sign up for?
- Which offer is the best fit?
- Is this price really a good one?
- Is this promotion really worth it?
- identified their need
- understood the criteria that matter
- compared the alternatives
- narrowed down their choice
- selected a solution
- validated the price or offer
Decision made100%
Informed, contextualised, high-intent traffic: that quality is what drives performance.
We recommend to our readers the products and services we would recommend to our own friends and family, with our newsrooms’ expertise on top.
The best way to generate lasting performance is to recommend what is genuinely relevant to our readers. That standard builds trust; trust gives weight to the recommendation; and when an offer is genuinely good, that credibility produces stronger intent. Editorial First is not separate from our commercial performance: it is one of its main drivers.
The recommendation remains credible and useful.
A good offer benefits from that credibility with an already engaged audience.
Humanoid makes money when its media brands genuinely help readers make the right choice. Trust sits at the heart of the model: it is what drives its performance.
Products on one side, services on the other.
Products & retail
Our newsrooms guide the purchase decision: which criteria to look at, which products deserve attention, their strengths and weaknesses, how they stack up against the competition, which one suits a given use or budget, and which price is genuinely a good deal.
understand→compare→choose→find the right offer→buy
Services & comparison tools
Prices, features, terms, benefits, limitations, user profiles: with services, readers need to compare before committing. Humanoid has built expertise in editorial comparison tools and decision aids, turning sometimes complex markets into clear, actionable decisions.
understand→compare→choose→sign up
Expertise built all year round.
Performance does not rely on promotional periods alone. This ongoing market knowledge generates lasting, qualified organic traffic, and makes it possible to spot a good offer the moment it appears.
- Review products
- Follow markets
- Refresh guides
- Update their recommendations
- Analyse prices
- Compare offers
- Maintain comparison tools
- Track how products and services evolve
“We don't discover a product the day it goes on sale.”
The big shopping moments, an editorial force unmatched in France.
- Winter salesJan
- Feb
- Mar
- Apr
- French DaysMay
- Summer salesJun
- Prime DayJul
- Aug
- French DaysSept
- Oct
- Black FridaySingles' DayCyber MondayNov
- Festive seasonDec
Black Friday, the sales, French Days, Singles' Day: during the major periods of the e-commerce calendar, our newsrooms bring their expertise to bear to deliver the best possible coverage of offers. A promotion is not automatically a good deal: knowing the product, its competitors, its usual price and the alternatives is what separates a marketing discount from a genuine bargain.
“Is this really a good offer?”
- 01Intensive market monitoring
- 02Price-drop detection
- 03Retailer comparison
- 04Promotion vetting
- 05Fast publishing
- 06Continuous updates to round-ups
- 07Spotting the best opportunities
product expertise+editorial reach+responsiveness+market monitoring+very strong purchase intent
For a brand or retailer with a competitive offer, this all-hands effort means reaching a highly qualified audience at the very moment it is actively looking for the best opportunities.
What we bring to our partners.
- 01Qualified organic traffic
- 02An informed audience
- 03Strong purchase or subscription intent
- 04A presence at the heart of decision journeys
- 05Expert recommendations
- 06Performance all year round
- 07Extra firepower during key shopping moments
- 08Conversions
- 09Revenue
- understand
- compare
- choose
- find the right offer
- buy
A user who has merely seen an ad only discovers your offer when they click.
- understand
- compare
- choose
- find the right offer
- buy
A reader who has consulted a review, a guide, a comparison or a comparison tool reaches you much further along in their decision.
The key differentiator remains what happens before the click.
The right offer, the right audience, the right moment.
Humanoid brings expertise, audience, context, trust and intent. The partner brings a relevant, competitive offer.
If your product, service or offer can bring real value to our audiences, we probably have something to build together.