Humanoid doubles down on service comparison with Lemon.fr
Lemon.fr, a specialist in service recommendations and a statistics-driven telecoms media brand, joins the Humanoid group (Frandroid, Numerama, Madmoizelle), the pure-player subsidiary of the EBRA group. Its comparison services and statistical data strengthen the group’s expertise in 4G, 5G and fibre.
Lemon.fr, the media brand specialising in recommendations and an expert in telecoms statistics, joins Humanoid, the pure-player subsidiary of the EBRA group. Alongside Frandroid and Numerama, Lemon strengthens the group’s position as the leader in recommendations, analysis and information on 4G and 5G mobile plans and fibre broadband subscriptions.
In addition to Frandroid’s recommendation expertise and Numerama’s reliable reporting, readers of the Humanoid group can now count on Lemon’s know-how in service comparison tools backed by statistical information.
Created 10 years ago, the site formerly known as “internet-sans-engagement.fr” became Lemon.fr in July 2020. Its transformation led to a statistical tool for tracking developments in French telecoms, both fixed and mobile. This source of information helped make Lemon a reliable, recognised authority in recommendations. Guillaume Debreu, founder of Lemon, joins Humanoid.
Reliable information to tackle the cost of living
In 2023, international events drove high inflation in Europe, and in France in particular. The cost of living is a bigger concern than ever. With its promise to guide its readers towards healthy, sensible consumption that saves them money over time, Frandroid was the leading tech media brand 8 months out of 12 in France in 2023 (Médiamétrie ranking).
The partnership with Lemon, which promises to help you “save the most by doing the least”, is a further step towards readers looking to optimise their spending. Recent changes in the telecoms market make it possible to adjust subscriptions quickly, even when operators try to hold on to their customers. Reliable, verified information that helps consumers make the right choice at the best price lies at the heart of Humanoid’s offering.
About Humanoid
Humanoid is a future-focused company and the pure-player subsidiary of the EBRA group. It publishes Frandroid (since 2008), Numerama (since 2015) and Madmoizelle (since 2020), three inspiring brands on the French-language web, designed for those who want to understand the world. Humanoid owns the creative agency Humanoid xp and the advertising sales house Régie Mad, which power the group’s media brands.
